| SHIFT: How Top Real Estate Agents Tackle Tough Times |  | Author: Gary Keller
Publisher: McGraw-Hill
Category: Book
List Price: $24.95
Buy New: $22.00
as of 9/4/2010 01:04 CDT details
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Seller: velvet13
Rating:  57 reviews
Sales Rank: 122,815
Media: Hardcover
Edition: 1
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9.3 x 7.3 x 1.2
ISBN: 0071739386
Dewey Decimal Number: 333.3068
EAN: 9780071739382
ASIN: 0071739386
Publication Date: February 1, 2010
Availability: Usually ships in 1-2 business days
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Product Description
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News The Millionaire Real Estate Series
More than 1,000,000 copies sold! SHIFTS happen… Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including - Master the Market of the Moment: Short Sales, Foreclosures, and REOs
- Create Urgency: Overcoming Buyer Reluctance
- Re-Margin Your Business: Expense Management
- Find the Motivated: Lead Generation
- Expand the Options: Creative Financing
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| Customer Reviews:
Showing reviews 1-5 of 57
 Outstanding guidebook for real estate agents/Realtors! March 23, 2010
Kent R. Dills (Dallas, TX)
4 out of 4 found this review helpful
Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!
Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.
Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!
Mindset is key May 11, 2009
Barry Arthur (San Diego, CA)
2 out of 2 found this review helpful
In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. He brings that point to the current marketplace and how we all have to "shift" our thinking in order to cope with current conditions.
Like his Millionaire book, the ideas in the book are not rocket science, but the foundation is great and I believe the way he lays out the book is better than anything else on the market.
One of the keys that too many agents and brokers miss is mindset. You have to be looking at every situation the correct way. There are opportunities in every market, even this one.
Great read!
Great guide to these tough times August 17, 2009
Mariusz Skonieczny (ClassicValueInvestors . com)
1 out of 1 found this review helpful
I think that this book is a must for the real estate agents especially during these difficult economic times. It is very helpful to read about how the authors explain real estate cyclicality. They say that seasonal cycles occur within a single year, while economic shifts happen over several years. Seasonal cycles are short, and agents are able to deal with them better because they feel predictable and manageable, and economic shifts feel unpredictable, indefinite, and overwhelming.
In this book, the authors introduce readers to the Twelve Tactics for Tough Times, and I believe that if agents follow them, they will increase the chances of making it during this recession. The good thing that many of these tactics do not require you to spend much money, which is key in this environment. If you like other books by these authors, you will love this book and it will give you inspiration.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
If you're in real estate, you need this book. February 8, 2010
Susanna Hutcheson (Midwest U.S.A.)
3 out of 4 found this review helpful
I'm not an agent but I buy and sell property. Moreover, a large number of my clients are real estate agents. I found this book very useful and profitable. My clients who report having read this intriguing book have greatly enhanced their income and are coming through the Big Recession and meltdown with flying colors.
The writing is easy-to-follow and understandable. Anyone can apply the methods and, if you do, you should find yourself doing great in any economy while others flounder and fail.
Highly recommended.
- Susanna K. Hutcheson
Exactly What Every Real Estate Agent Needs to Know in Today's Market August 20, 2008
John Michailidis (Palm Beach, FL)
13 out of 19 found this review helpful
I waited for this book with great anticipation and was not disappointed when I finally got my hands on a copy -- this is career-changing, paradigm shifting information.
I work as the manager of an 80 agent office in Palm Beach, FL and know first-hand the challenges that agents today are facing. The advice given in this book is the exact same advice I've been preaching for months now, delivered in a concise, action-oriented, laser specific format that covers all of the bases and provides all of the key insights needed by any agent committed to growing their business and prospering in today's market:
* Mindset -- getting your 'head-straight' for today's market environment.
* Expense Management -- leading with revenue in tough times.
* Leverage -- accomplishing more through collaboration with others.
* LEAD GENERATION tactics that work.
* LEAD CONVERSION skills and scripts that get results.
* How to maximize your use of the internet to capture and retain clients.
* PRICING RIGHT so your properties sell faster than your competition's.
* Staging strategies that get your properties sold more quickly.
* Skills and scripts for overcoming you buyer's reluctance.
* The basics of creative financing strategies to get your listings sold.
* Short sale, foreclosure and bank owned property strategies and tactics that work.
* Special advice for seeing your properties through to closing.
As a real estate author myself (The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording) I realize that the shelves are brimming with real estate books. I can honestly say that given today's real estate market environment, if an agent were only allowed to read one real estate book in the coming two years, THIS would be the book that I would recommend! In fact, we are in the process of implementing a complete twelve week training program for my Palm Beach office that's wholly based on the insights gleaned from this book -- I believe it is that important.
Showing reviews 1-5 of 57
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